All posts by Marissa Dever

“The Voice on Snapchat” Disappears Too

Snapchat just wrapped up hosting “The Voice on Snapchat,” a short form video series for NBC’s “The Voice.” This marked a step towards enticing advertisers and publishers to produce more professional content for the popular social networking app. NBC’s “The Voice,” a singing competition with

Buying into the Experience of Virtual Reality

You’re standing in a dimly lit living room. You hear a woman’s voice desperately ask if her son is alive. Something crashes. The lights start blinking and you start to follow them towards the kitchen. The phone rings, but the sound is distorted. The volume

Brand Presence Converges on Instagram and Snapchat

Brand presence on Snapchat and Instagram is converging. In recent days,  both social platforms have added new features that contradict their typical styles. While Instagram is opening the door for publishers to interact with their followers on a more intimate, less edited level, Snapchat is