Twitter Moves Away from Condensed News with Threading Feature
Twitter’s new threading feature shows an evolution of how we socialize and engage with the site.
All posts by Jess Pitocco
Traditional News Outlets Are Catching On to the Growing Popularity of Esports
This past weekend the Rocket League Championship Series’s (RLCS) European Championship was broadcast over Twitch, a video streaming platform for community gamers with a growing user base of over 45,000. On Sunday alone, 78,723 people watched not only the game itself, virtual soccer played with
How TV News is Taking Snapchat By Storm
With NBC’s new Snapchat-exclusive broadcast in the mix, broadcast news has been gaining traction on the social media app.
How Echo and Homepod Reinforce Fast News Consumption
The news has a new medium: Interactive, AI in-home technology.
Outlets Shift from News to Niche Online Verticals
A rising trend amongst media outlets is creating niche online verticals, where content is more tailored and advertisers have more of an opportunity.
The Media Missed the Mark Covering WannaCry Ransomware
The recent ransomeware attacks were shocking enough to get coverage, but the media may have missed some key points.
Facebook Explores Neuroscience For Next Typing Revolution
Facebook is exploring a new technology that will allow people to “type” through thought.
Thunderclap: How ‘Crowdspeaking’ Creates Successful Media Campaigns
Trending topics have power. One hashtag used by millions of people can give a company a larger, more diverse audience to leverage for their product or message. Social media marketers can use online tools, like Thunderclap, to enable thousands of people to post at the
Google Changes Ad Policy to Better Reflect Advertisers’ Brands
After facing months of backlash for unintentionally funding extremists through advertising, Google announced a public apology, along with steps the company is taking to help advertisers avoid ‘objectionable’ content and provide more advertiser control over where ads appear. “We know advertisers don’t want their ads
Facebook Encourages Political Engagement with New Town Hall Tool
This past presidential election catalyzed civic engagement like never before. U.S. lawmakers and their communications teams have reported receiving more than 1.5 million calls per day on their most busy weeks as constituents voice their concerns over Trump’s cabinet nominees and new legislation. According to