The Consumer Electronics Show (CES), which considered the premier trade show for technology, generated a lot of buzz last week. Media outlets covered everything from the best teen tech products to the most important keynotes.
What is even more interesting, however, is the variety of news publications that wrote about the event, from mainstream news organizations to small tech-focused outlets.
There was a vast quantity of news on what people saw at CES. CNET, a large tech website, created a “survivor’s guide” to CES from its perspective.
Other, more mainstream financial news sites like Forbes highlighted the most important up-in-coming tech products like Wi-charge, a system that facilitates wireless automatic transactions, allowing you to walk in and out, buying your products just by having your cell phone, Dojo and Amimon.
Other mainstream national outlets covered the logistics of the event. USA Today went as a far as to highlight Intel CEO Brian Krzanich’s keynote speech.
Other stories, especially those from smaller publications, were willing to spotlight products for more specific audiences like teens and professionals. Some, like Quartz, targeted those in the marketing field, detailing the quirkiest slogans discovered at CES while Mobi Health News wrote for an audience of new parents, highlighting the top baby health products of 2018.
The wide and varying amount of media coverage across numerous platforms proves the significance of the tech conference for both small trade publications and media organizations with a large national viewership.
At its core, CES highlights the importance of the consumer electronics industry. But possibly more importantly, the onslaught of CES coverage brings the industry that plays such a major role in our economy and day-to-day lives to the public’s attention through vastly different news organizations and perspectives.