Facebook Sued by Advertisers for Inflating Ad Watch Times
Advertisers are suing Facebook over misleading reports of ad viewership.
Tag Archives: Ads
Florida Political Ad Uses Trump-Tested Techniques to Denounce Sanctuary Cities
Late last month, Florida House Speaker and potential gubernatorial candidate Richard Corcoran released an ad that many say is fanning the flames of xenophobic, anti-immigrant fears. The 30-second spot features a young woman being gunned down on the sidewalk of a suburban neighborhood by a
Facebook Deceives Advertisers with Inflated Video Metrics
Facebook came under fire last week after their vice president of business and marketing partnerships, David Fischer, wrote a post apologizing for the company’s use of a miscalculated metric that incorrectly measured the time viewers on the platform spent watching videos. “The metric should have reflected