Tag Archives: advertising

Google Changes Ad Policy to Better Reflect Advertisers’ Brands

After facing months of backlash for unintentionally funding extremists through advertising, Google announced a public apology, along with steps the company is taking to help advertisers avoid ‘objectionable’ content and provide more advertiser control over where ads appear. “We know advertisers don’t want their ads

Facebook Deceives Advertisers with Inflated Video Metrics

Facebook came under fire last week after their vice president of business and marketing partnerships, David Fischer, wrote a post apologizing for the company’s use of a miscalculated metric that incorrectly measured the time viewers on the platform spent watching videos. “The metric should have reflected