In the midst of growing pressure on technology companies to regulate political advertising ahead of the 2020 election, Google announced last week it will limit advertisers’ ability to micro-target users on the basis of their political affiliations.
The Trump campaign has spent more than $27 million on digital advertising this cycle, outspending the four leading Democratic contenders combined. On Facebook alone, the Trump campaign has spent $21 million, focusing ads on impeachment and socialism.
After Facebook unveiled a policy exempting political ads from being fact-checked and removed, Twitter CEO Jack Dorsey announced last week the social media platform will be banning all political ads. The surprise announcement puts the two social media giants on opposite sides of the debate over combatting disinformation ahead of the 2020 election.