The Trump campaign has spent more than $27 million on digital advertising this cycle, outspending the four leading Democratic contenders combined. On Facebook alone, the Trump campaign has spent $21 million, focusing ads on impeachment and socialism.
Despite a string of recent controversies, the New York Times reported record growth in subscriptions last week. The paper is ending the year just shy of 5 million subscribers, and is projected to attain 10 million by 2025.
After a series of privacy scandals, Facebook’s latest policy that exempts political candidates from being fact-checked came under fire from presidential candidate Elizabeth Warren. And Warren is hardly the only lawmaker who supports increased regulation of the tech giant.
Just a few years ago, digital publishers like BuzzFeed and the Huffington Post were seen as industry pioneers that would lead the next phase of journalism. Now, after over 1000 layoffs last week, they are reckoning with the Google-Facebook duopoly on advertisement revenues and are left vulnerable to further financial misfortune.