Tag Archives: facebook

NBCUniversal Doubles Down on its Investment in BuzzFeed

A year after making its first $200 million investment in BuzzFeed, Comcast’s NBCUniversal is nearing a final deal to double down on their bet in the social news and entertainment company. According to report by Recode, NBCUniversal invested another $200 million in BuzzFeed at the

Facebook Deceives Advertisers with Inflated Video Metrics

Facebook came under fire last week after their vice president of business and marketing partnerships, David Fischer, wrote a post apologizing for the company’s use of a miscalculated metric that incorrectly measured the time viewers on the platform spent watching videos. “The metric should have reflected

Who is Responsible for Online Advertising in 2016?

As individual companies gain more control over what advertisements users can view, we have to ask ourselves – What is responsible online advertising? On September 13th, in an attempt to answer this question, Adblock Plus added an extension to sell ads through their Acceptable Ads policy, a