Facebook Sued by Advertisers for Inflating Ad Watch Times
Advertisers are suing Facebook over misleading reports of ad viewership.
Tag Archives: Revenue
Are Surveys the New Way Around Paywalls?
Why does the Financial Times, a leading business news publication, care which men’s underwear brands it’s readers are aware of?
Facebook Deceives Advertisers with Inflated Video Metrics
Facebook came under fire last week after their vice president of business and marketing partnerships, David Fischer, wrote a post apologizing for the company’s use of a miscalculated metric that incorrectly measured the time viewers on the platform spent watching videos. “The metric should have reflected