YouTube has pulled the plug for advertisements featured on YouTube celebrity Logan Paul’s channel. This move from YouTube comes less than month after Paul posted a video of a body in Japan’s Suicide Forest, and not a week after Paul posted a video where he tased a dead rat.

Paul currently has 16 million YouTube subscribers, and according to an estimate from Forbes, pulled in $12.5 million dollars in 2017 alone.

In a statement forward to MediaFile from a YouTube spokesperson, Paul’s content — specifically his rat tasing and encouragement of his viewers to do the Tide Pod challenge — violated the advertiser-friendly guidelines.

c’mon guys we got this

YouTube: Delete Logan Paul's YouTube Channel – Sign the Petition! https://t.co/92jcg7GpOH via @Change pic.twitter.com/r5kpJpujGZ

— Logan Paul (@LoganPaul) February 6, 2018

YouTube’s advertiser platform, AdSense, reserves the right to pull advertisements from videos on any YouTube channel that does not adhere to its guidelines. Content that features “controversial issues or sensitive events,” or “harmful and dangerous acts,” will have their advertisements removed.

Repeated violations of this act will lead to the channel’s advertisements permanent removal, and the channel could be pulled from the YouTube Partner program.

However, that is not to say that controversial content cannot be uploaded to YouTube at all. According to the advertiser policy guidelines, users will always have the option to “turn off ads on individual videos.”

“This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community,” said a YouTube spokesperson in the statement.

It is unclear when, or if, Paul will regain advertising privileges.