British Pub Chain Shuts Down Social Media Platforms, and Why It Matters
Doe social media really matter for brands? One pub chain cut off digital marketing on those platforms cold turkey.
Tag Archives: Marketing
Facebook Deceives Advertisers with Inflated Video Metrics
Facebook came under fire last week after their vice president of business and marketing partnerships, David Fischer, wrote a post apologizing for the company’s use of a miscalculated metric that incorrectly measured the time viewers on the platform spent watching videos. “The metric should have reflected