Tag Archives: youtube

Google Changes Ad Policy to Better Reflect Advertisers’ Brands

After facing months of backlash for unintentionally funding extremists through advertising, Google announced a public apology, along with steps the company is taking to help advertisers avoid ‘objectionable’ content and provide more advertiser control over where ads appear. “We know advertisers don’t want their ads

A New Perspective on Storytelling: Snapchat’s Spectacles

Snapchat’s newest product, Spectacles, are the newer, cooler version of Google Glass. These sunglasses are an extension of Snapchat’s platform and are already gaining popularity through a scavenger-hunt marketing strategy used to sell them. This newest addition to the video-crazed social media world may be

The BizBeat – September 29, 2016

Each Thursday, MediaFile’s Business section publishes The BizBeat, an overview of the past week’s news in media organizations and industry. Have a tip, see something we missed, or want to put something on our radar? E-mail Shiplett@Mediafiledc.com. Making Headlines Monday night’s Trump-Clinton debate broke the

Facebook Deceives Advertisers with Inflated Video Metrics

Facebook came under fire last week after their vice president of business and marketing partnerships, David Fischer, wrote a post apologizing for the company’s use of a miscalculated metric that incorrectly measured the time viewers on the platform spent watching videos. “The metric should have reflected